Monday, January 4, 2016
We had a great session tonight! Some notes from our meeting:
1. SEO Tips
Content, Content, Content! Steve told us that for his OSTraining site he has found that the reason for most of the hits to his site is because his team creates articles for many of the forum entries. Each forum entry begins on his site from a customer questions, then his staff builds a small tutorial and includes that as an article entry on the website. Over time this drives most of the hits and 'google finds' to his site.
2. Cool Tools
His team has created some great tools, which can be found on Alledia.com
This allows you to setup the meta tags for titles and descriptions for your articles. You can also easily run a copy so all of your articles will have meta titles. Although through our discussion we found that sometimes google doesn't even use these meta tags any more.
This tool used to be XMap. It creates a completely DYNAMIC map that can be viewed by Google. Once you build the map in osmap, take the URL, and add it to your google analytics definition.
A new tool from alledia allows you to copy and paste videos, websites directly into your articles, so cool! You must try it!
3. Microdata, Schema, structured data
Steve already created an article on how to do this, here is the link:
4. Adding facebook images
This was mentioned briefly at the meeting, and it is a great tool that I use as well:
Perfect Link with Article Imaeges in facebook
This plugin selects a specific images to show in facebook, when a page/article is shared in facebook.
Thanks again to Steve Burge from Alledia / OSTraining for your expertise!!!